Covid-19 impact on retail businesses was catastrophic, retailers swiftly adapted to selling under restrictions, however new and different challenges emerged; How to motivate employees who were going above and beyond every day, adapting rapidly remotely and in store? How to invest in employee engagement when face to face contact was limited? How to deliver critical peak trading sales knowledge through the best possible online training?
Dixons Carphone (DC) embraced the problems and turned to DBpixelhouse to define a pioneering digital solution unlike any other.
“’We Help Everyone Enjoy Amazing Technology’ is our vision at Dixons Carphone, and our colleagues are one of our greatest strengths. We want all our colleagues to be inspired and engaged with the virtual exhibition, using the opportunity to learn about the latest products, features or upgrades in existing technology. We want them to be clear on how to help our customers discover and choose the right tech for them, and how to help them get the most out of their purchases. They should leave educated and ready to return to their stores full of tips and advice for customers and excited about the technology we offer.”
The Peak Event is Dixons Carphone’s internal employee conference, traditionally combined with a key product training exhibition held in preparation for pre-Christmas peak trading. The project objective was to replace the physical event by creating a virtual conference and exhibition to stimulate employee motivation & engagement and drive improved company performance during the prime trading week of the year.
An amazing employee experience was at the core of the event design it had to inspire & excite, it had to offer education, entertainment, and engagement.