ITV STudios Fall Festival - A Pixelhub virtual event
With physical events put on hold and being consistently pushed back exhibitors at major events were concerned how they would continue to reach their audience in a meaningful way, ITV was no exception. MIPCOM 2020 made an early decision to pivot to digital but many exhibitors were concerned by the limited range and quality of functionality on offer in the official virtual event platform. ITV turned to DBpixelhouse to scope out and create the ‘Fall Festival’ an immersive online event. The virtual event space was made of up of three areas:
1 Virtual Environment
A 3d space where visitors explored and interacted with video walls, images and brochures . This area is where ITV got to creatively express their corporate identity, to wow their customers with amazing designs and brilliant graphics.
2 The Live Lounge
Hosted live and pre-recorded seminars streamed to a cinematic screen with securely managed registration, RSVP access and full audience analytics.
3 Meeting Rooms
For ITV Studios hosting meetings to promote content sales was their most important event objective, standard screen sharing of video content just would not showcase their productions effectively. DBpixelhouse designed and created a video meeting room system embedded in the Pixelhub event platform so that ITV could schedule meetings, send invitations and host up to 16 people at anytime. The meeting hosts accessed playlists, hosted on ITV’s media servers, via an API and controlled simultaneous screenings of content which was streamed individually to each viewer.
Our technical solution to ITV’s problem ensured that the video and audio streams were of exceptional quality, that the host remained in control of playback and was able to connect meaning fully with the audience in a video meeting room environment.